ECONIKA is a women's shoe chain. The largest retail chain in Russia that creates shoes and accessories only for women. On the market since 1992. Currently, it has more than 160 salons throughout Russia and Kazakhstan and continues to develop actively. ECONIKA shoes and accessories combine aesthetic perfection with consistently high quality. All models are made abroad from high-quality natural materials. Elegant shoes and accessories, current trends and materials – the collections of ECONIKA always attract attention.

Advantages of the offer:

High brand awareness.
The highest level of customer satisfaction among shoe retailers in Russia.
A very high level of customer loyalty.
The network specializes only in the female audience.
Constant work on the usability of the site.
A wide selection of advertising images and subject shooting to create relevant banners throughout the season.
Sales promotion - regular discounts and promotions on the website.
The possibility of providing individual conditions to partners.
A good level of earnings for webmasters is an attractive rate.

Details and Benefits:

High quality products.
Cumulative discount cards of the network are valid.
Several collections are available simultaneously.
Permanent section "Special Offers".
Quality assurance for the entire range.
Delivery throughout Russia, as well as to Belarus (Minsk) and Kazakhstan (Almaty, Astana, Karaganda).

Target audience:

Men – 19%.
Women – 81%.
Age (by number of sales):
18-30 – 69%
30-44 – 20%
45-54 – 9%
55+ – 2 %
Geo: Moscow – 31%, St. Petersburg – 10%, Other cities – 58%.

Features:

Deduplication rule: Last Paid Click.
To receive cashback, the fact of payment on the website is important. Payment on the Ekonika website is possible only when choosing the delivery method "courier delivery". If you select "Postamate delivery", payment is possible only upon receipt. Thus, it is impossible to pay online and receive cashback.Facebook Instagram and Facebook will be banned from 09/01/2025.

Decoding categories:

A paid order. New customer - 7%.
A paid order. Old customer - 4%.

Tariffs from 04/01/2025:

A paid order. New client - 6.59%.
A paid order. The old client is 3.76%.

Exclude traffic types:

Motivated traffic.
Contextual advertising for the brand.
Contextual advertising.
Doorway traffic.
Email distribution (by agreement).
PopUp advertisement.
ClickUnder advertising.
Toolbar advertising.
Cashback traffic (as agreed).
Retargeting.
Coupon traffic.
Adult traffic.
Video traffic (by agreement).
Teaser networks (by agreement).
Push notifications.

Name	Effective Cost Per Click	Conversion Rate	Payment options
Ekonika Russia	3.28	0.50%	CPS 7 RUB
POLARIS ( RU )	55.28	12.90%	CPS 3 RUB
Rieker ( RU )	34.67	3.50%	CPS 7 RUB CPS 6 RUB
Bigam ( RU )	15.39	6.30%	CPS 3 RUB
TEFAL ( RU )	18.92	2.00%	CPS 3 RUB
Randewoo ( RU )	7.76	3.00%	CPS 9 RUB CPS 3 RUB CPS 2 RUB
Podrughka ( RU )	1.85	6.30%	CPS 10 RUB CPS 7 RUB
RIV GOSh ( RU )	4.54	2.30%	CPS 9 RUB CPS 5 RUB CPS 5 RUB

Ekonika

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