VPN is Easy (iOS)

VPN is Easy is a secure and anonymous internet access application designed specifically for users of iOS 14 and above. 

Advantages and Details:

• It offers secure VPN connections around the world, fast access to blocked sites and anonymous surfing on the Internet.
• The simple interface and high connection speed make VPN is Easy an ideal choice for those who value their privacy and online security.
• Ease of use.
• Without registration and entrances.
• A large number of servers in different parts of the world.

Advantages:

• Wide range of received traffic.

Target audience:

• Paying users over the age of 18 with iOS 14+ devices

Features:

• Retention: 15 days.
• Soft KPI: Conversion from trial subscription to purchase is 20% or higher (every 5th subscriber must sign up for a paid subscription).
• CR Click-to-Install: 2.62%.
• CR Install-to-Trial: 20%.
• Cookie Lifetime: 30 days.
• Last Cookie Win: Yes.
• Cap: Up to 50 activations per day from GEO.
• The best traffic sources are push in-page, pops, Facebook Ads, Google Ads, YouTube, and the use of celebrities in creatives.
• Unpaid traffic: 1. Traffic that falls under restrictions, 2. Inactive traffic (without repeated deposits), 3. Traffic that does not meet the KPIs of the offer.
• Interpretation of GEO bids: US - $7.6, JP- $ 5.3, TH - $1.5.
• HARD KPI: The refand should not exceed 10%. If the refand is higher, payments can be reviewed or rejected.

Prohibited traffic types:

• Attracting a non-target audience (non-paying, under 18 years old).
• Using traffic from exchanges.
• Misleading users in creatives.
• Fraud of any kind (using other people's payment means, ddos attacks, multiaccounts, bot traffic, motivated traffic).